WHY TOHUGAROSE?

Sometimes I think that I could happily die after seeing a flower. I believe that everything is contained in the heart of a Rose, all our Questions and all the Answers. All our Dreams and all our Pain. Our Kindness and our Evil. 
TOHUGAROSE was born in London, October 2023, while I was enjoying a coffee at my local cafe. Flowers were a constant in my life, like a silent and patient companion, waiting to be appreciated. During my childhood in Spain, I watched my grandmothers and my mum talk with flowers. During my 20's in London, while fighting with the weight of the city, with the dense air of millions of people like me, working on their dreams, I could only breathe while in contact with Nature, with flowers. 
I moved to London from Spain at age 22, looking for a flat and a job, in search of something. Having worked in fashion photography for 4 years, Digital Marketing and Hospitality, my heart knew that at some point I would find TOHUGAROSE. And that day having my coffee I though: this is it! My great-grandmother Demetria was talking to me. She was the first ever Florist in Cuenca, the romantic Spanish city of medieval castles. I like to think that she lives through me every time I create an arrangement. 
This project unites all my skills and my 2 Love Languages: Words of Affirmation and Acts of Service. A Flower can touch a Soul the same way a smile and a kind word do. What do you think? Let's Contemplate together ❤️                                                                                           
The main Purpose of the Project is that every Person who Sees a Flower goes in Search of Something 🌹
— Irene, founder
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HOW TO IMPROVE YOUR LIFE BY CONTEMPLATING WITH FLOWERS